How ManpowerGroup Turned 38,000 Clicks Into Customers With One Simple Tool
Most Businesses Waste Their Advertising
They spend thousands driving traffic.
Then they send visitors to pages that don’t convert.
The result?
Money down the drain.
ManpowerGroup—one of the largest workforce companies in the world—was making the same mistake. They were pushing ad traffic to job description pages buried inside applicant tracking systems.
The consequences were predictable:
- Applications that took 30 minutes to complete.
- Pages that didn’t work on mobile.
- High bounce rates.
The traffic was there. The results were not.
One Change Changed Everything
In 2017, they tried Leadpages.
Instead of asking candidates to fight through clunky ATS forms, they built simple, branded landing pages with Leadpages’ drag-and-drop builder.
Pages that:
- Worked on mobile.
- Captured name, phone, and email in 10 seconds.
- Told the company’s story before asking for commitment.
The outcome was extraordinary:
- Conversion rates as high as 93%.
- Over 500 new leads every month.
- More than 38,000 leads in total.
They didn’t double their ad spend.
They didn’t hire more staff.
They simply optimized the moment of conversion.
The Law of Leverage
Here is the law of advertising that most people ignore:
- Double your traffic and you get twice the results.
- Double your conversion rate and you also get twice the results.
- Do both, and your results don’t double. They multiply.
Conversion optimization is leverage.
It’s why some businesses scale while others stall.
Traffic is fuel.
Conversion is the engine.
Without the engine, all the fuel in the world won’t move you an inch.
Why Leadpages Works
Leadpages is not a toy. It is a direct response machine disguised as a drag-and-drop builder.
Every element is designed to convert.
- Templates engineered for response. Built with proven layouts, tested across industries.
- Mobile-first pages. Because more than 60% of your traffic is on phones.
- A/B testing baked in. So you always know what headline, image, or button works best.
- Analytics at your fingertips. Know who is engaging, who is bouncing, and why.
- Instant integrations. Every lead flows into your CRM or email system without delay.
In other words: the right message, to the right person, at the right time.
Who Needs This?
Anyone who drives traffic.
- Consultants and coaches. Stop sending prospects to generic forms. Give them a page that converts curiosity into booked calls.
- SaaS founders. Don’t guess what makes people sign up. Test it, measure it, and roll out the winner.
- E-commerce brands. A single headline change can add thousands to your revenue. Leadpages makes it easy to find the winning combination.
- Course creators. Replace clunky sign-up flows with 10-second opt-ins that fill your funnel.
- Local businesses. Launch a promotion page in an afternoon. Capture leads directly into your pipeline.
The principle is universal.
Traffic without conversion is a waste.
Why Most Ignore Optimization
Three reasons.
- They think it’s technical. They imagine expensive consultants and endless code.
- They think it’s slow. They believe testing takes months.
- They think traffic is more glamorous. “We got 100,000 views” sounds better than “We improved conversions by 2%.”
But the truth is this: Leadpages makes optimization fast, simple, and obvious.
You don’t need designers. You don’t need coders. You don’t need luck.
You need pages that work.
Proof, Not Promises
ManpowerGroup is proof.
So are the 38,000 leads they captured.
So are the 93% conversion rates they achieved.
If a global company with 2,700 offices can double down on conversion and win, why can’t you?
The Compound Effect
Here is what most forget: optimization compounds.
If your page converts 2% of visitors today and you lift it to 4%, that increase is permanent.
Every ad, every campaign, every visitor in the future runs through a better machine.
You do the work once. You reap the rewards forever.
That is leverage.
What You Should Do Now
Stop burning money on traffic that doesn’t convert.
Start multiplying the traffic you already have.
👉 How much could Leadpages improve YOUR results?
Note:
I may earn a small commission if you decide to try the tools I recommend in this post. It helps keep the lights on (and the coffee flowing) while I keep creating content like this — at no extra cost to you.